Rankings only matter if they bring enquiries
Ranking first for a phrase nobody searches, or for jobs you would rather not do, does nothing for the business. We start with the work you want more of and the areas you cover, then find the searches real buyers make before they contact a business like yours.
What the work includes
- A technical check covering speed, mobile use, indexing, broken pages and duplicate content
- On-page fixes to page titles, headings, descriptions and internal links
- Service and area pages for the jobs and places that matter to you
- Google Business Profile set up properly and kept active, if you serve a local area
- Structured data, so search engines and AI tools understand who you are and what you offer
- A simple routine for asking happy customers for reviews, and replies to every review
Local visibility
For businesses that travel to customers, such as kitchen fitters and installers, the map results can matter as much as the main results. We keep your Google Business Profile accurate, add photos of recent work, post updates and make sure your name, address and phone number match across the main directories.
Search beyond Google
More buyers now ask ChatGPT or Google AI answers for a recommendation. Those tools rely on many of the same signals: clear pages that answer real questions, consistent business details and genuine reviews. We check how your business appears in AI answers as part of the monthly work.
How it is reported
Each month you see which searches bring visitors, which pages bring enquiries and what we changed. Rankings are in the report, but the number we watch most closely is qualified enquiries. Read how our partnership works for the full reporting process.
Questions owners ask
How long does SEO take to work?
Technical fixes can help within weeks. Ranking for competitive searches usually takes several months of steady work, and nobody can honestly promise a position or a date.
Do you guarantee first page rankings?
No. Google decides rankings. We commit to the work and report what it is achieving.
Do I need a Google Business Profile?
If you serve customers in a set area, yes. It is free, and for many local searches it is the first thing a buyer sees.
Can you do SEO without changing my website?
Some of it, such as your Google profile and reviews. Most gains come from improving the site itself, so we need access to make changes.