Enquiries from the right postcodes
A lead from eighty miles away, or for a job you do not do, costs you time. Local lead generation starts with three things you tell us: the work you want, the areas you cover and the size of job worth your time. Everything we run is built around those answers.
Where the enquiries come from
- Your website, with service and area pages for the work you want
- Your Google Business Profile and the map results
- Google search ads, where the cost per enquiry makes sense for your job values
- Meta ads for visual work such as kitchens, bathrooms and furniture
- Directories and trade listings that still send real enquiries in your sector
Paid advertising is optional. Any ad budget is agreed with you first and paid directly to the platform.
What counts as a qualified lead
On packages priced per lead, a qualified lead must be:
- A genuine potential customer
- Interested in a service you supply
- Located within your agreed service area
- Not spam, a supplier or sales pitch, or a duplicate of an existing contact
You review the leads each month, and anything outside the agreed definition is not charged. On the Local Growth package lead prices are agreed before the contract starts, between £40 and £75 per approved lead depending on the industry.
Making the most of each enquiry
More leads only help if someone answers them. We set up instant email or text alerts, simple follow-up templates and a basic record of every enquiry, so nothing gets lost in a busy week. If calls are going unanswered, we will tell you, because it affects the results for both of us.
Questions owners ask
How quickly will I get enquiries?
Paid campaigns can produce enquiries within days of going live. Search and map visibility builds more slowly. Your growth review will set out what is realistic for your area.
What if a lead is not genuine?
If it falls outside the agreed definition, for example spam, a supplier or someone outside your area, it is not charged.
Do I have to run ads?
No. Many businesses start with their website and Google profile. We suggest ads only when the cost per enquiry makes sense for your average job value.
Are my leads shared with other businesses?
No. Enquiries come to your website, your phone number and your inbox. They are never sold on.