For established independent retailers
This service is for businesses that already sell through their own online shop and want it to sell more. You have products people buy, a working checkout and an order history we can measure against. We focus on your own store, where you keep the customer relationship and the margin.
What we work on
- Category and product page SEO, written around how buyers search
- Site structure, filters and internal links that help shoppers and search engines
- Product and review structured data
- Google Merchant Center feeds for free Shopping listings and, where agreed, Shopping ads
- Basket and checkout improvements based on where shoppers leave
- Email flows for abandoned baskets, first orders and repeat customers
- Ecommerce tracking in Google Analytics 4, checked against real orders
Measuring incremental sales
Before work starts, we agree a baseline from your past sales that allows for seasonal patterns. On the Ecommerce Partner package the performance fee is 7% of agreed incremental online sales attributed to our work, excluding VAT, refunds and cancellations. Sales you would have made anyway are left out.
Platforms
We work mainly with WooCommerce. If your shop runs on something else, mention it when you request a review and we will tell you honestly whether we are the right fit.
Questions owners ask
What counts as incremental sales?
Online sales above the agreed baseline that can be attributed to our work under the rules in your agreement. The method is agreed before you sign.
Do you run Google Shopping ads?
Yes, where the margins support it. Ad spend is separate and paid directly to Google.
Can you help if I also sell on marketplaces?
Our focus is your own shop. Marketplace sales sit outside the performance fee unless agreed otherwise.
How long before sales improve?
Conversion fixes can show results quickly. Organic search growth for product and category pages usually builds over several months.