We know this one first hand
No Marketing grew out of a UK ceramic tile manufacturer that has traded since 2011. We know what it is like to run production, quote custom orders and still try to keep the website current. Most manufacturing websites we see were built once and then left, because nobody had the time.
How buyers find manufacturers
Business buyers often start with a precise search: a product, a material, a size, a standard or a process. They want specifications, minimum order quantities, lead times and proof that you can deliver. Many will not call until they are fairly sure you can do the job, so the website does much of the early selling.
Where the opportunities usually are
- Product and capability pages built around the terms buyers search, including technical terms
- Downloadable specifications, data sheets and certificates
- Separate routes for trade, wholesale and custom orders, each with the right questions on the form
- Case studies of real projects and the problems you solved
- Industry directories and sector listings that still bring enquiries
- Pages in other languages where you sell abroad
How we help
We rebuild or improve your website around what you make and who buys it, track every enquiry and sample request, and handle search and content work each month. On a recent project for a furniture fittings supplier, we moved an old custom-built site to WordPress and relaunched it in 16 days, carrying across 1,238 images, 90 products and 169 articles. Read more on our results page.
Selling beyond the UK
Many manufacturers sell to buyers in other countries, or want to. We already look after websites for manufacturers outside the UK, and we can build your site in more than one language, set up so Google shows each buyer the right version for their country.
Questions owners ask
Our products are technical. Can you write about them?
Yes, with your help. We interview you or your team, then write pages in plain language without losing the technical detail buyers need.
We only sell to trade. Does SEO still work?
Yes. Trade buyers search too, often with very specific phrases that face less competition than consumer searches.
How do you measure sales when our sales cycle is long?
We record the first enquiry and its source, then match it to orders through your CRM or a shared sales record. The attribution window is agreed in the contract to suit your sales cycle.
Can you help with export markets?
We can build pages for other countries and languages. Results depend on the market, and the review will set out what is realistic.