Specialist shops win on knowledge
Independent online retailers rarely beat the big marketplaces on price. They win on range, expertise and service: the right part, the hard-to-find product, good advice before the sale. Buyers of specialist products often search with very specific terms, and they buy from the shop that answers their questions best.
Where the opportunities usually are
- Category pages that explain the range and help buyers choose
- Product pages with full specifications, compatibility and sizing, written for the terms people search
- Buying guides and comparisons that answer questions before the sale
- Google Shopping feeds with accurate titles, attributes and stock levels
- Basket, checkout and delivery information that reduces drop-off
- Email for repeat buyers, restocks and new arrivals
How we help
We work on the shop you own, where you keep the customer and the margin. The Ecommerce Partner package covers product and category SEO, conversion work, tracking and campaigns, with a performance fee of 7% of agreed incremental online sales attributed to our work. See ecommerce growth for the detail.
Who this is for
Established independent retailers with a working shop, steady orders and the stock and fulfilment to handle growth. If most of your sales come from marketplaces, we are not the right fit yet. If you are just starting out, we take it on only when we see real potential.
Selling abroad
If you ship outside the UK, your shop can have a version for each language and country, with prices, delivery and returns that make sense to buyers there. We set it up so Google shows the right version in each market.
Questions owners ask
What platform does my shop need to be on?
We work mainly with WooCommerce. Tell us your platform when you request a review and we will confirm whether we can help.
How is the baseline set?
From your past online sales, adjusted for seasonal patterns, and agreed in writing before work starts.
Do you manage Shopping ads?
Yes, where margins support it. Ad spend is separate and paid directly to Google.
Can you help with stock or fulfilment?
No. We focus on bringing in orders and improving the shop, and we check that you have the capacity before we start.